agent sync
Rebrand Rollout
The Moment
AgentSync was six weeks from InsureTech Connect, their industry's premiere event, and had just completed a fresh rebrand. They needed assets that felt distinct, earned attention, and clearly reflected the new direction of the brand.
The timeline was tight. The production had to yield multiple high-impact assets from a single shoot. Each spot needed to function in horizontal and square formats for LinkedIn and paid distribution.
The Problem
AgentSync's initial creative concept stretched beyond what their budget and timeline could support. This was their first major public moment post-rebrand, in front of their industry.
Messaging in the insurance tech space gets lost in buzzwords. Without a clear storytelling angle, the work risked feeling generic.
The question was how to capture attention in a crowded industry, stay within scope, and deliver real brand awareness impact in a single production.
The Decisions
We restructured the creative approach around seven tightly written scripts built on industry-specific pain points. Each concept was designed to stand alone while reinforcing the broader campaign message.
The production plan prioritized efficiency: one location, one controlled environment, and a schedule built to maximize output without sacrificing creative. In a single shoot, we produced 14 versatile assets tailored for paid and organic distribution.
The Outcome
The campaign launched ahead of the event and quickly gained traction:
4 million impressions across platforms
1.7 million total views
90% view rate on LinkedIn
The assets generated increased organic and referral traffic and gave AgentSync a confident public presence at InsureTech Connect and beyond. The videos continue to support paid media, internal creative, and brand visibility initiatives.
Why It Mattered
This was AgentSync's first major industry-facing moment post-rebrand. The work needed to show more than a checklist of messaging points—it needed to show momentum and maturity. The production gave AgentSync a credible presence at InsureTech Connect and carried that momentum into paid distribution and continued brand visibility.