agent sync
Rebrand Rollout at InsureTech Connect
The Moment
AgentSync was six weeks from InsureTech Connect, their industry's premiere event, and had just completed a fresh rebrand. They needed assets that felt distinct, earned attention, and clearly reflected the new direction of the brand.
The timeline was tight. The production had to yield multiple high-impact assets from a single shoot. Each spot needed to function in horizontal and square formats for LinkedIn and paid distribution.
The Problem
AgentSync's initial creative concept stretched beyond what their budget and timeline could support. This was their first major public moment post-rebrand, in front of their industry.
Messaging in the insurance tech space gets lost in buzzwords. Without a clear storytelling angle, the work risked feeling generic.
The question was how to capture attention in a crowded industry, stay within scope, and deliver real brand awareness impact in a single production.
portal’s approach
Developed a modular, multi-platform video campaign.
Crafted humor-driven content tailored for LinkedIn, paid ads, and sales enablement.
Delivered 14 custom video assets in just 6 weeks—optimized for digital reach.
impact & RESULTS
4M+ Impressions across platforms.
1.7M+ LinkedIn Views—6X the industry average.
90% View Rate (vs. 14.46% LinkedIn benchmark).
Increased organic traffic & social engagement—solidifying AgentSync’s brand presence.
takeaways
We saw about 4 million impressions across platforms…
…the total views hit around 1.7 million, with an almost 90% view rate on LinkedIn.
The feedback from clients and prospects was overwhelmingly positive… a white-glove experience.
— Ryan Fitzgerald - Director of Content Marketing
A RECRUITMENT CAMPAIGN THAT STANDS THE TEST OF TIME
The Laborers’ International Union of North America needed a long-term recruitment campaign.
It needed to be emotionally compelling and built for longevity.
With a limited budget, they aimed to produce 24 versatile video assets and lifestyle photography for sustained outreach.
portal’s approach
Balanced a documentary approach for a mixed execution: commercial & documentary
Integrated deep research into LiUNA’s recruitment challenges.
Created a suite of videos and photography that were localized across markets.
Designed messaging that spoke directly to the aspirations of new union members.
impact
4+ Years of Active Use—the campaign is still running successfully today.
24 High-Quality, Evergreen Video Assets produced within budget.
Increased membership engagement and steady recruitment growth.
Exceeded production goals while maintaining authentic storytelling.
takeaways
“Working with Portal was not only an easy and smooth process, but it made the utmost difference in the results of the product we received.
Having a team that works hard to understand your culture, your vision, and actually put it to work is not common.”
— Aubrey newton, director, northwest lecet
keeping donor engagement high during covid shutdown
During the COVID-19 pandemic, Abiding Hope Church in Littleton, Colorado faced an 18-month closure.
They needed to sustain engagement without in-person services.
They lacked the digital content expertise to effectively transition to video-based storytelling for donor engagement.
portal’s approach
Developed a 4-week storytelling video series featuring real church members.
Crafted emotionally-driven narratives to inspire continued giving.
Implemented a lean documentary-style production strategy to maintain authenticity and stay within budget.
impact
Sustained giving at pre-pandemic Levels despite financial uncertainty.
Strengthened congregation bonds through high-quality, authentic storytelling.
Established a long-term Video Strategy for future community storytelling.
The campaign became the church’s new standard for digital outreach.
takeaways
“Our congregation hadn’t seen anything like this before, and it was really impactful. I received a lot of emails about how well everything looked and how meaningful it was. The families we featured were really pleased with how they were portrayed—it was polished, genuine, and helped us raise money during a difficult year.”