what is portal about?

Watch the video to get an idea of who we are and what we’re about.

WHAT MAKES US DIFFERENT?

One-off videos get made, posted, and forgotten. We make sure you have a strategic tool that does its job.

We don’t just ask your budget. We ask the right questions.

We don’t just make videos. We deliver creative clarity, process and results.

If you want a partner who sees the bigger picture, then you’re in the right place.

the VISiON framework

What’s the real goal? What’s worth investing in? These are the kinds of questions that our process asks.

It’s about making a strong story work as a strategic tool.

Authentic stories that serve larger strategic goals, and keep delivering value long after they’re made.

  • What is the strategic value of this project? What is the real goal?

    Every story needs a clear purpose. Before diving into production, we answer:

    • Why does this matter?

    • What’s the business or brand objective behind it?

    • Is video even the right solution—or is there a smarter approach?

    Portal ensures every project is a smart, intentional investment.

  • What’s the emotional and business impact we’re creating?

    Too many videos focus on information over emotion. But people make decisions based on feeling first, logic second.

    Every piece of content should:

    • Evoke a strong emotion (curiosity, trust, excitement, urgency, etc.)

    • Make a measurable impact (views, conversions, audience growth, etc.)

    • Align with the audience’s real needs and desires.

  • Who are the characters? What is the best way to tell their story?

    A great message isn’t just what you say—it’s how you say it.

    We ensure every piece of content is:

    • Audience-first: Does this engage, entertain, or inspire?

    • Narratively strong: Will this make people want to keep watching?

    • Clear & concise: Are we saying too much or too little?

    Most videos get ignored. A powerful narrative is what makes people remember your brand, your message, and your value.

  • How do we push creative boundaries while staying efficient?

    Innovation isn’t just about flashy visuals—it’s about:

    • Choosing the right formats (documentary, animation, testimonial, narrative, etc.)

    • Crafting for the platform (social vs. long-form vs. internal)

    • Studying audience behavior & trends (data-based)

    Creativity for creativity’s sake is best explored as art. Innovation should serve the strategy, not replace it.

  • What are the best opportunities to bolster success?

    Production doesn’t stop at delivery.

    Portal focuses on performance. Everything we do is designed to:

    • Be measurable through KPIs (reach, conversions, etc.)

    • Align with business outcomes (brand awareness, leads, sales, etc.)

    • Be adaptable for future use (long-term content strategy)

    A beautiful video that doesn’t achieve business goals is expensive art (although we love that, too).

    Portal ensures work we make is measurable and strategically sound.

  • Who is the right team to bring this to life?

    Many small production companies rely on one person to direct, shoot, and edit.

    The problem? No one person is the best at everything. Every project deserves the right talent.

    Portal curates top-tier teams—tailoring specialists to the exact needs of a project.

    The difference between good and great isn’t just the idea or the creative lead—it’s the team that does the work.

past results

4M+ Impressions across platforms in a single campaign.

90% View Rate on LinkedIn (industry avg: 14.46%).

1.7M+ Views on LinkedIn for a single campaign.

4+ Years of ROI from a recruitment campaign.

our TEAM

CARLOS MALACHE

founder, director

Carlos believes in serving others through the inspirational power of the motion picture.

His expertise comes from his time as an agency producer, commercial editor, and a decade of experience as a cinematographer.

Carlos has contributed to global campaigns for brands like Google, Verizon, Honda, Nike and more.

Carlos graduated from Wichita State University’s Elliott School of Communication.

MICHAEL SHARON

EXECUTIVE PRODUCER

Michael has had a lifelong passion for storytelling.

Michael shot his first movie on an old camcorder when he was 13; rewinding and re-recording for every single take.

Specializing in concept development, his work has been featured on a national scale and he has been the recipient of numerous awards over the last decade.

Michael is a Colorado Film School grad and holds a Master’s in Digital Marketing from the University of Washington.

JOEY SIMMONS

SENIOR PRODUCER

Joey is a seasoned producer with a background in journalism and a passion for bringing stories to life.

She began her career within agencies, transitioning from project management to producing photo and video projects over the last eight years.

She has mastered being the center cog of the wheel, and has led content production for clients across various industries, including manufacturing, tech, sports, and global pharmaceuticals. 

Joey ensures clear planning and communication for our clients each step of the way while bringing their productions to life.